His vision is to build the connection between farmers and consumers. When Zach Johnson 's great-great-great-grandparents left Sweden for the United States in 1868, they started the family farm with the help of the U.S. Homestead Act. Then in June 2010, he won the Crowne Plaza Invitational at Colonial, his seventh PGA Tour victory. Yields were average to above average on the huge field that the family has farmed for many years. Playing many sports as a youth (baseball, basketball, football, and soccer), Johnson took up golf at age 10 and developed his skills at Elmcrest Country Club. The following year, they happened to move onto the main farm so Johnson could be closer to work. Our one daughter clams up, and you can just tell shes not comfortable with it, so we dont put her on camera, Becky says. By calling himself the "MN Millennial Farmer," he automatically garnered attention. I knew it would be a decent video. If you haven't seen MN Millennial Farmer 's compilation from his first two years of running his YouTube channel, then you are missing out! The Johnson farm is located between Kensington and Lowry, and he and his parents farm in Pope and Douglas counties. For more than a year, the channel was just a hobby. COURTESY OF ZACK JOHNSON. Jul 12, . The questions may daunt someone whose sole dream is to influence, but thats not Johnson. To keep the magic coming, Johnson has to be farmer and content creator simultaneously, and the two jobs require different kinds of all-in commitment. All Rights Reserved. The most recent video shows them picking out a Christmas tree. His vision is to build the connection between farmers and consumers. Thats one thing that gets overlooked. Each morning before the sun rises and each night after it sets, fifth-generation farmer Zach Johnson is hard at work. He's almost created his own niche, and that opens up a huge chunk of brands where there's not a lot of other people playing, which again increases his value.". I dont know if its a variety thing or its the geography or better soil, but it is different varieties we are combining here and the stalks look healthier, he said. (Last Updated On: January 30, 2020) Millennial Farmer is a popular YouTube channel created by a guy named Zach Johnson who is from West Central Minnesota. [7] With a third-round 60, Johnson became the first player to shoot 60 twice on the PGA Tour, having done so previously at the 2007 Tour Championship. That's the water that my kids drink. Hearst Magazine Media, Inc. All Rights Reserved. 2:27; See All. However, in every YouTube channel there are a few bad eggs in the comment section. She is the co-author of 'Best. "It's about doing honest work. It sounds clich, but I had a story to tell and I wanted to tell it. He tells CNBC Make It that YouTubers are typically the highest earners of all social media channel influencers, followed closely by Instagram influencers. I mean, it really blew up on us, Johnson says. Instead, most advertisers come to them directly, and the couple decide what opportunities to take on based on time availability and quality control. A Division of NBC Universal, Photo courtesy of MN Millennial Farmer YouTube. For related content and insights from industry experts, sign up for Successful Farming newsletters. Minnesota's most famous farmer is used to getting recognized by strangers in public. LOWRY, Minn. Each morning before the sun rises and each night after it sets, fifth-generation farmer Zach Johnson is hard at work. That's when he became known as the "MN Millennial Farmer. The 2018 growing season had its share of challenges, like almost every year. So he taught Becky how to edit. He's like Bob Ross or the Pioneer Woman, but with John Deere tractors. Today, the Millennial Farmer YouTube channel has approximately 420,000 subscribers, with 82 to 83 million views. For a year and a half, Johnson did all of the recording and editing alone. head over to FarmFocused.com and get a free bobblehead with a $100 or more purchase! Hes still trying to figure out why his videos are so popular, but his family realizes this is something important to agriculture and special. It turns out that people are clamoring for a look at the Millennial Farmers personal life. So how did the hobby become a lucrative success? "He's super organic, people love his content.". Telling his story is new business for the Minnesota Millennial Farmer. WILLMAR, Minn. The sun was shining on Minnesotas livestock farms, but temperatures of 15 below zero in late January required lots of management. FARGO, ND - Zach Johnson is known as the Millennial Farmer on YouTube.. Its giving viewers an idea of what farming is like, but always they see Zachs enthusiasm for his career of choice. You have lots of proud moments in planting crops or raising animals and getting to see the fruits of your labor. The Johnson crew began their second stint of harvesting on Sunday, Oct. 14. He has nearly half a million subscribers, and he created his first video after a conversation with his sister-in-law set . Zach Johnson, YouTubes Millennial Farmer, in front of a tractor. NT = No tournament due to COVID-19 pandemic, CUT = missed the halfway cut WILLMAR, Minn. After a cloudy and snowy January, February brought mostly blue skies and high temperatures ranging from 20-40 degrees. We had a big hiccup in the 1960s when the 3rd generation (Grandpa) got sick and. But hes doing his damnedest to create them, because right now YouTube brings in a lot more cash than farming, and its helping his business get ahead. "[29], 1Defeated Leishman and Oosthuizen in a four-hole aggregate playoff: Johnson (3-3-5-4=15), Oosthuizen (3-4-5-4=16), Leishman (5-4-5-4=18). Gagliese points out that if the MN Millennial Farmer brand is making much less than what he has predicted, it could be a missed opportunity. He credits this video's popularity to its "good three-act narrative," complete with a setup, a conflict and a resolution. Zachactivelypromotes agriculturebysharinghisday-to-dayexperiencesonthefamilyfarm. Companies want to know about millennials to know what they're buying and how to market for them in the future," he said. Unlike many influencers, the Johnsons haven't yet tapped into the agency world to help grow their brand. Which begs the question: As the Johnsons continue to pump out videos every week and podcasts every few weeks, plus nurture a new family-focused channel, what happens if it all goes away? Get up-to-the-minute news sent straight to your device. Johnson spends his days growing corn and soybeans on the family farm where he and his ancestors grew up (his great, great grandfather immigrated from Sweden and started the farm in 1876), but his biggest paycheck stems from his side hustle on YouTube that captures it all. He and his dad work full-time while employing one part-time Lowry resident and three to four seasonal workers. Johnson's channel initially showed little growth. Johnson had heard of people making money off YouTube. Our product picks are editor-tested, expert-approved. But in his second year, he broke his ankle in a snowmobile accident and moved home, unable to walk around for three months. Over the course of three days, they photographed and videoed close to 50 head. Nates mom remarried a farmer from Jackson, Minn., and thats where Nate grew up. To see all exchange delays and terms of use, please see https://www.barchart.com/solutions/terms. 152K. I saw that there mightve been a possibility for him to be the Kylie Jenner of farmers, Becky says. "When you hear the word 'millennial,' your head probably goes to the same place as mine. The farm has been in business for over a century, and he has been the manager of the estate for the past 13 years. "T" indicates a tie for a place Rain, snow and cold slowed dry down and harvest. MillennialFarmer,ZachJohnson,isa5thgenerationfamilyfarmerfromWestCentral. Please remember to video removing the tree next month, one commenter wrote. Sale day comes into view at Five Pine Cattle Co. Johnson with his wife, Becky, and their three children. Search. His goal is to build the connection between farmers and consumers by facilitating a collaborative conversation amongst everyone. The win was Johnson's sixth on tour. The best result we found for your search is Zachary Scott Johnson age 30s in Saint Michael, MN. Pretty soon, we were pumping out as many videos as we could. "I think any time you give people access to a world that they would never be partial to, I think it's interesting and stimulating to people.". September 21, 2018. Zach Johnson, 34, is a fifth generation Minnesota farmer making a name for himself on YouTube as MN Millennial Farmer. Johnson is very passionate in his efforts to justify the work of farmers. By the end of his harvesting season, he had reached the 30,0000 mark. But keeping up with that demand means its best for the Johnsons farmalong with many family farms like theirsto use synthetic fertilizers, pesticides, and other newer agricultural technology. Before he goes to bed he takes the memory card out of his camera and leaves it for Becky, who edits and uploads the video the next day. On Monday, Oct. 15, the sky was blue and the wind blew. Hed eventually get himself a GoPro, not to mention loosen up a little in front of the camera, but in the early days, Johnson filmed himself on his cell phone with a single goal in mind. His YouTube channel started as a way to educate not only the farming community about what he does and how he does it, but also teach people outside agriculture about the kind of life he leads. Their niece, Aurora, 16, also lives with them. The heavy clay loam soil is similar to the black and heavy soils in the Red River Valley located about 40-50 miles to the west. In April 2007, Johnson won his first major title at the Masters Tournament in Augusta, two strokes ahead of runners-up Tiger Woods, Retief Goosen, and Rory Sabbatini. Others Named Zach Johnson. His videos appeal to the average person unfamiliar with the farming lifestyle. The Johnson family has roots in Sweden, with the first generation of Johnsons settling the farm in the 1870s. Powdery snow sat in the dips of the corn head, and the corn stalks looked papery and weathered. Following graduation from high school in 1994, Johnson enrolled at Drake University in Des Moines. 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